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asked in Human Computer Interaction by (370 points)  
What is information architecture?
  

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answered by (710 points)  
“Information Architecture is an aspect of enterprise architecture that enables an information strategy or business solution through the definition of the company’s business information assets, their sources, structure, classification, and associations that will prescribe the required application architecture and technical capabilities.”

Information Architecture is an enabler for Big Data Analytics.

 We need to remember that Big Data includes all data (i.e., Unstructured, Semi-structured, and Structured). The primary characteristics of Big Data (Volume, Velocity, and Variety) are a challenge to your existing architecture and how you will effectively, efficiently and economically process data to achieve operational efficiencies.

In order to derive the maximum benefit from Big Data, organizations must be able to handle the rapid rate of delivery and extraction of huge volumes of data, with varying data types. This can then be integrated with the organization’s enterprise data and analyzed. Information Architecture provides the methods and tools for organizing, labeling, building relationships (through associations), and describing (through metadata) your unstructured content adding this source to your overall pool of Big Data. In addition, information architecture enables Big Data to rapidly explore and analyze any combination of structured, semi-structured and unstructured sources. Big Data requires information architecture to exploit relationships and synergies between your data. This infrastructure enables organizations to make decisions utilizing the full spectrum of your big data sources.

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